A robust digital presence is a necessity for every business, large or small, and web hosting and domain hosting are foundational steps in establishing your online identity.
Your website needs an identity and that is where the domain name comes in. Every website has a domain name that requires an online space provided by domain hosting. Domain hosting offers numerous benefits for your digital presence and extends far beyond merely having a website address. Let us understand what domain hosting is and its benefits.
Domain Name Hosting
Domain name hosting is a service that enables businesses to make their website accessible to the general internet. This service allows you to choose your own website name, making it easier for your visitors to reach your website.
For example, instead of having to type out your website’s IP address 123.123.123.123 to reach your website, you can type out www.mybusiness.com.
Benefits of Domain Name Hosting
● Professionalism and Credibility
When you create a website under a website hosting platform like WordPress, it looks like you are living in someone else’s house. While there’s nothing wrong with this, as your website grows, you may benefit from shifting to a unique domain name.
This is because having an online domain benefits you with increased trust and credibility towards your business.
● Brand Image and Identity
The website name, or domain name, also instils and reinforces your brand to your customers. The domain name address will be present everywhere: your marketing email, client communications, visiting card, packaging, etc. This improves your brand image and increases brand awareness.
● Customised Email IDs
Email hosting is one of the many domain benefits you can enjoy. You can customise your business email address thanks to domain name hosting. When you buy a domain hosting package, it becomes easy to integrate email hosting.
You can create and customise multiple email IDs for all your departments and employees. This helps you segment and streamline internal communication.
● Enhanced Outreach and Engagement
Domain hosting increases your overall outreach and, consequently, engagement. Domain hosting is considered a plus point by search engines, leading to better attraction and audience retention. If you opt for a generic hosting platform like WordPress without domain hosting, your site may lack credibility and can turn off certain visitors.
● Brand Stability
With domain name hosting, you can not only create a brand identity but also maintain it. Free hosting platforms may seem appealing but may not be great for in the long run. These free hosting platforms may impose their branding and advertisements on your website.
Instead, buying an affordable domain hosting package and creating a domain address for your website will offer the highest brand image stability.
● Improved Search Engine Rankings
Your SEO ranking matters the most when it comes to business website performance. With domain hosting, you get a unique domain name that can help boost the website’s visibility and SEO. Optimising your website’s domain appropriately can enhance your online visibility.
Final Thoughts
You don’t always have to have a huge enterprise to ensure the success of your website online. Sometimes, all it takes is proper website optimisation and a good domain name. In other words, domain hosting is an essential component of your digital marketing and brand-building strategy.
By investing in this technology, you experience numerous benefits of having a domain name and hosting package.